The data controller for the processing of the data is Mirlene Pontes (“101 idees fashion”), with Tax ID number PT243415079. The contact details of 101 idees fashion are as follows:

- Postal address: Customer Service, R 25 abril 21a, 5210 miranda do douro, Portugal.

- e-mail: info@101-idees-fashion.com

The interested party is informed that 101 idees fashion has appointed a Data Protection Officer to deal with any issue relating to the processing of your personal data. The interested party may contact the Data Protection Officer via the following contact details:

- Postal address: Customer Service, R 25 abril 21a, 5210 miranda do douro, Portugal.

- e-mail: info@101-idees-fashion.com


101 idees fashion may collect the following personal information from users of the 101 idees fashion website and/or 101 idees fashion mobile application (“WEB/APP”) through the corresponding forms: name, e-mail address, postal address, telephone number, date of birth, gender and or bank account number (provided by the customer in the case of refunds) when the user visits the WEB/APP, registers, places an online order, contacts 101 idees fashion or participates in 101 idees fashion promotions or questionnaires.

In addition, 101 idees fashion collects all the information relating to their browsing on the WEB/APP and their interaction with the brand.
All the personal data 101 idees fashion originate from the interested party, with the exception of contact details that may be provided to us by friends and family:

- To send any gift voucher or other gift.

- To share the Wishlist saved in the WEB/APP. 


We comply with local laws and do not allow children to register on our Sites or Apps when they are under the legal age limit of the country in which they reside.

TOOLS to Manage What Personal Data We Collect

When using our Apps and Sites, we also provide in-time notice or obtain consent for certain practices.  , For example, we will obtain consent to use your location or send push notifications.  We may obtain this consent through the Apps or Sites or using the standard permissions available on your device.

In many cases, your web browser or mobile device platform will provide additional tools to allow you to control when your device collects or shares particular categories of personal data.  For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing.  We encourage you to familiarize yourself with and use the tools available on your devices.



The personal data of the interested party shall be processed for the following purpose, as applicable:

- To manage and execute the registration on the WEB/APP. The registration involves the drafting of user browsing profiles on the WEB/APP. Said profiling consists of the use of the customer’s personal data and information on their browsing, such as the products viewed or added to the shopping basket, the sections of the WEB/APP visited, the location in order to evaluate their personal preferences and/or interests to offer them WEB/APP content, offers, services and products adapted to their profile.

- To manage and execute online purchasing. We use the personal information of the customer to process and deliver their order, and inform them by e-mail and/or SMS of the status of their order.

- To manage and send information on exclusive promotions, latest news and personalised information adapted to the profile, interests and needs of the interest party as a customer via e-mail, SMS or ordinary mail. The sending of this information will involve the drafting of user profiles, which consists of using the personal data, the history of their purchases, if applicable, and the browsing information on the WEB/APP to evaluate certain aspects related to their personal preferences, in order to offer them commercial notifications adapted to their profile.

- The content, products or services will be personalised to the customer in the communications, in accordance with their interests. To manage the notifications, consult the ‘Subscriptions’ section in My account.

- To respond queries and complaints.

- To manage the notification service for when a certain garment becomes available on the WEB/APP.

- To manage and issue accreditation of sale documents: e-receipt, sales or invoice.


101 idees fashion will keep the personal data only for a period that is reasonably necessary given the requirements to respond to issues that are raised or to resolve problems, make improvements, activate its services and fulfil the requirements of the applicable legislation. This means that it may keep the personal data for a reasonable time, including after the interested party has stopped using the services of 101 idees fashion or has stopped using the WEB/APP. After this period, the personal data will be blocked on all 101 idees fashion systems.


101 idees fashion has the following lawful bases to process personal data:

Execution of the agreement
The legal basis for processing the personal data of the interested party which is collected is the execution of the sale and purchase agreement. In this regard, the interested party is obliged to provide that data necessary for its execution. If we are not provided with this data, the sale and purchase cannot be executed.

Legal obligations
The management and issue of the sales invoice is based on the legal obligation of 101 idees fashion in its relationship with its customers.

In relation to the following purposes, the legal basis for the processing of the personal data of the interested party will be the consent of the same, in cases where it has been given:

- Management of the registration on the WEB/APP.

- Management of the sending of information on exclusive promotions, latest news and personalised information adapted to the profile of the interested party.

- To respond queries and complaints on the part of the interested party.

- Management of the garment availability notification service on the WEB/APP.

- Management and issue of the following accreditation of sale documents: e-receipt.

The withdrawal of consent of said processing on the part of the interested party shall not affect the execution of the sale and purchase agreement entered into by the same and 101 idees fashion.

Legitimate interest
In relation to the following purposes, the legal basis of the processing of the personal data of the interested party will be the legitimate interest of 101 idees fashion:

- The drafting of profiles via the browsing on the WEB/APP on the part of a user registered on the same, in addition to all other users that have provided us with their data for any other purpose.

- The drafting of profiles for the sending of information on exclusive promotions, latest news and personalised information adapted to the profile of the interested party.

- The sending of satisfaction questionnaires on the products purchased or services used by 101 idees fashion customers in order to know their opinion and improve them.

Our legitimate interest consists of being able to guarantee that our WEB/APP remains secure, and to help 101 idees fashion understand the requirements, expectations and degree of satisfaction of the users and, consequently, improve the services, products and brands. All these actions will be performed to improve the degree of satisfaction of the customer and guarantee a unique browsing and shopping experience.


The personal data of the interested party may be transferred/communicated to the following addressees:

- Public Administrations and Bodies whenever required by the tax, employment, Social Security or any other applicable legislation.

- suppliers that provide a service to 101 idees fashion (courier companies, communications companies, agencies, profiling companies, etc.).

101 idees fashion does not under any circumstances sell customer data to third parties.


The WEB/APP uses data security technologies such as firewalls, access control procedures and cryptographic mechanisms to prevent any unauthorised access to data and guarantee data confidentiality. To achieve these aims, the user agrees that 101 idees fashion will obtain data for the purpose of the corresponding authentication of access controls.

In addition, any transaction performed via the WEB/APP will be executed via secure payment systems. The confidential data are transmitted directly and in an encrypted manner (SSL) to the corresponding entity.
101 idees fashion declares that it has adopted all the technical and organisational measures necessary to guarantee the security and integrity of the personal data it processes, and to prevent the loss, alteration and/or access of the same by unauthorised third parties.


You have the following rights, which may be exercised via the e-mail address info@101-idees-fashion.com :

Right of access

You have the right to obtain confirmation whether at 101 idees fashion we are processing personal data that concerns you, or not, in addition to how to access the personal data 101 idees fashion possesses about you.

Right of modification

You have the right to ask 101 idees fashion to rectify the personal data whenever they are inaccurate, or to complete them whenever they are incomplete. If you are registered on our WEB/APP, it may be easier for you to correct them directly by modifying the profile.

Right to erasure/right to be forgotten

You may ask us for your personal data to be erased whenever, among other reasons, the data are no longer necessary for the purposes they were collected for.

Right to restriction

You have the right to request the restriction of the processing of your data, in which case we will only keep them for the exercise or defence of complaints.

Right to data portability

You have right to receive the personal data in a structured, commonly-used and machine-readable, and to transmit them to another controller whenever the processing is based on consent or on a contract, and is carried out by automated means.

Right to object

You may object to the processing of personal data based on the public or legitimate interest pursued by 101 idees fashion, including profiling. In this case, 101 idees fashion will cease to process the data, except for compelling legal grounds or the exercise or defence of possible legal claims.

Automated individual decisions

You have the right not to be the object of a decision based solely on automated processing, including profiling, while produces a legal effect on you or significantly affects you in a similar manner. However, it will not be possible to exercise said right in cases where the decision is necessary for the formalisation or execution of a contract between you and 101 idees fashion; it is authorised by the law applicable to 101 idees fashion provided it establishes the appropriate measures to safeguard its rights, freedoms and legitimate interests; or where it is based on your explicit consent.

Right to lodge a complaint

You have the right to lodge a complain to the Portuguese Data Protection Agency.

To make the application, we may ask you to accredit your identity.